journalists
Jul 15, 2024
Staying a step ahead in the constant battle between earned trust and paid visibility
In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.
Nov 24, 2023
Opinion: Journalists and PR people don’t have to be friends, but we rely on each other
Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines the author
Jul 07, 2022
Journalists ignore 97% of PR pitches
The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored
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