kadence

Strategic advertising trumps conventional ads during IPL 2024: Report
Mar 17, 2025
Campaign India Team

Strategic advertising trumps conventional ads during IPL 2024: Report

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AB InBev India moves beyond sponsorships—Betting big on owned festivals

1 AB InBev India moves beyond sponsorships—Betting big on owned festivals

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 07 April

4 Moves and wins roundup: Week of 07 April

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Adani Group wins four Olive Crown awards

7 Adani Group wins four Olive Crown awards

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

8 Fooling with flair: Brands indulge in playful tricks for the Fool's Day

Famous Innovations announces five business wins in Q4

9 Famous Innovations announces five business wins in Q4

Will snooping clause in new IT Bill put WhatsApp on mute?

10 Will snooping clause in new IT Bill put WhatsApp on mute?