kantar
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
Rural India goes hybrid: 47% embrace digital meets traditional media
Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
Quality, flexibility, and convenience core to winning Indian news subscribers: Google and Kantar study
Emerging models, such as micropayments and ad-lite experiences, offer promising alternatives.
86% of Indians prioritise DEI while making brand choices: Kantar report
Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
