kantar
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
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Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
Rural India goes hybrid: 47% embrace digital meets traditional media
Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
Quality, flexibility, and convenience core to winning Indian news subscribers: Google and Kantar study
Emerging models, such as micropayments and ad-lite experiences, offer promising alternatives.
86% of Indians prioritise DEI while making brand choices: Kantar report
Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.
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