kinley
Creative critique from a gender lens: 7-11 February
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Raahil’s blog: MS Dhoni 60 – Virat Kohli 51
Dhoni sees more airtime on television than Kohli during the recent India-West Indies ODI series, even though he's not part of the team
Kinley captures the beauty of truth in endearing confessions, says #GiveTruthaChance
Watch the online film conceptualised by Ogilvy & Mather here
Sriram Kilambi moves to BloombergUTV as president
He joins Bloomberg from Radio Mirchi where he was the senior vice president and national marketing head
Coca Cola leverages value of trust in new Kinley campaign
Coca Cola India has rolled out a new campaign for its packaged drinking water brand, Kinley. The new campaign, called 'Vishwas Karo', has been conceptualised by O&M. It aims to build on the brand's core value of trust and takes forward its original 'Boond boond mein vishwas' positioning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins