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Jul 28, 2009
Coca Cola leverages value of trust in new Kinley campaign
Coca Cola India has rolled out a new campaign for its packaged drinking water brand, Kinley. The new campaign, called 'Vishwas Karo', has been conceptualised by O&M. It aims to build on the brand's core value of trust and takes forward its original 'Boond boond mein vishwas' positioning.
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