kush
Jul 19, 2024
Tailoring your brand’s marketing for the urban hustle versus rural roots
Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.
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Jun 07, 2024
The importance of 'being real' in marketing today
Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.
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