Advertising Marketing
Kush Aggarwal
Jul 19, 2024

Tailoring your brand’s marketing for the urban hustle versus rural roots

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

FMCG brands must craft marketing campaigns that resonate with the target audience in each region. Image source: Freepik

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

6 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

How Perfetti’s marketing formula endures amid India’s changing tastes

7 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

8 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

The importance of 'being real' in marketing today
Advertising
Jun 07, 2024
Kush Aggarwal

The importance of 'being real' in marketing today

India’s Gen Z and young Millennials prioritise digital: Study
Media
Jun 18, 2025
Campaign India Team

India’s Gen Z and young Millennials prioritise ...

Urban hustle to rural roots: Tailoring FMCG strategies for diverse markets
Marketing
Jul 29, 2024
Kush Aggarwal

Urban hustle to rural roots: Tailoring FMCG ...

Social's secret sauce lies in stirring up killer brand collaborations
Advertising
Aug 12, 2024
Vinita Bhatia

Social's secret sauce lies in stirring up killer ...

Just Published

The multiverse of men in Asia
Advertising
6 hours ago
Campaign India Team

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

2026 is the year of ‘Imperfect by Design’
Advertising
9 hours ago
Campaign India Team

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

Air India is scripting its redemption arc in its latest domestic campaign
Advertising
11 hours ago
Staff Reporters

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

India’s food creators are quietly redefining how we eat with our eyes
PR
11 hours ago
Indrajit Lahiri

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.