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Live Issue: What’s holding TV measurement back now?
Nov 06, 2012
Campaign India Team

Live Issue: What’s holding TV measurement back now?

If a small sample size and lack of investment are the issues, what are the ways to resolve them? By Rishi Vora

Live Issue: Is the festive season losing its importance?
Oct 07, 2010
Arati Rao

Live Issue: Is the festive season losing its importance?

Arati Rao poses the question to five marketers and find it's still very much a part of their annual marketing plans

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