licensing
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
Cartoon Network ropes in Melissa Tinker as VP, licensing and merchandise
She will report to senior vice president and managing director Sunny Saha
WPP and IMG Worldwide announce global licensing collaboration
The partnership will offer and provide licensing services to clients from WPP’s portfolio of agencies
STAR India and Prakash Books get into comic book biz
STAR India has tied up with Prakash Books India to launch a set of comic books based on popular shows and characters on the STAR network. The serials that have been converted into comics include Dharti Ka Veer Yodha - Prithviraj Chauhan; Sarabhai v/s Sarabhai, Naya Office Office (see picture); Antariksh and Son Pari.
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