Cartoon Network ropes in Melissa Tinker as VP, licensing and merchandise

Turner Broadcasting System Asia Pacific has appointed Melissa Tinker as vice president, licensing and merchandise division, Cartoon Network Enterprises (CNE).

 

Tinker will report to Sunny Saha, senior vice president and managing director, Entertainment Networks, Turner Broadcasting System Asia Pacific. She will assume the leadership of CNE’s regional licensing and merchandise strategy, planning and network collaboration for Turner’s hit franchises such as 'Ben 10', 'Adventure Time', 'The Amazing World of Gumball' and 'The Powerpuff Girls'.

 

Saha said, “Melissa is joining the CNE team at a time of unprecedented growth for our business in Asia. With Melissa’s proven track record within the industry, CNE will be taken to even greater heights as she identifies innovative partnerships that create more opportunities for brand engagement.”

 

“I see endless opportunity with such powerhouse brands and the exceptional content Turner has to offer. I am very much looking forward to developing regional initiatives to support the franchise partners and introducing new partners to the business,” Tinker added.

 

Tinker has over 15 years of experience focused on crafting licensing strategies for brand expansion. Her last job was at Chorion in Australia where as senior vice president - licensing, Asia Pacific.