live
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
AI meets the stage: Why live events steal the show
As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that digital precision can’t replicate.
Warner Music India tunes in to live events with SkillBox stake
This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.
Instagram adds updates to branded content capabilities
To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'
Q&A: Sandeep Pandey, principal partner, consulting & analytics, Mindshare
Mindshare's Sandeep Pandey talks about the consulting business, business intelligence initiative Live, and intent to grow intelligence to account for a third of consulting revenues
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