lodestar universal
All About: Emvies 2011
The big event is on 26 August; Raahil Chopra goes behind the scenes
Eleven Indians on jury duty at Cannes Lions 2011
Cannes Lions has also introduced ‘Holding Company of the Year Award’
Maxus bags top spot at Goafest 2010 Media Abbys with 11 metal haul
The Media Abbys at Goafest 2010 saw Maxus walking away with the maximum number of awards, leaving Lodestar Universal and Mindshare to occupy the second and third spot, respectively, in the final tally. There is no official points weightage given to Golds, Silver and Bronzes, so we have decided not to interpret them on our own.A total of 39 awards were given out this year, out of a pool of 81 shortlisted entries, across 14 categories.
Lodestar’s media pricing outlook: Emerging markets lead inflation
Lodestar Universal India has released its global study ‘Magna Inflation Update’ on the media pricing outlook for 2010-2011. It can give advertisers a sense of inflation expectations at a global level, apart from offering medium level insights across 48 key countries.
On Storyboard this week: 10 years of Moneycontrol
This week, watch Storyboard as it celebrates 10 years of Moneycontrol. In addition, watch the show take a closer look at the digital medium from the perspective of marketers, media agencies and digital experts, to understand what the future holds for the medium.
Campaign India Agency Report Card: Lodestar Universal
Type of agency: MediaCompany ownership: IPGKey personnel: Shashi Sinha, CEO, Nandini Dias, COO, Anamika Mehta, COO Accounts won: Tata DoCoMO, Tata Nano, Jaguar, Land Rover, Inbisco, BJP General Elections 2009, Amar Raja Group, Style Spa, Mahindra Scooters, VeriSign, Fujitsu, Omron, Verizon, Ocean Glass, Wipro Enchantur, ET Now, Mahindra Xylo, Indian Terrain, NuonAccounts lost: Usha
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