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Lodestar Universal India has released its global study ‘Magna Inflation Update’ on the media pricing outlook for 2010-2011. It can give advertisers a sense of inflation expectations at a global level, apart from offering medium level insights across 48 key countries.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.