lt

Stare wars: The CEO, the wife, and the internet that roared
Jan 15, 2025
Komal Lath

Stare wars: The CEO, the wife, and the internet that roared

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.

Daawat's World Biryani Day campaign spices up India's love for the dish
Jul 09, 2024
Vinita Bhatia

Daawat's World Biryani Day campaign spices up India's love for the dish

Biryani is not just a dish in India, it is a harbinger of celebrations. Rice brand LT Foods' annual World Biryani Day raises a toast to the fare, and has successfully added a third spike to Google search trends for the meal, which usually occurs around Eid and the festive season.

TCS, Godrej, L&T, HDFC and Maruti Suzuki top Interbrand charts
Oct 31, 2023
Campaign India Team

TCS, Godrej, L&T, HDFC and Maruti Suzuki top Interbrand charts

Interbrand's 2023 top brands report reveals the top Indian brands within the technology, FMCG, financial services, home building, infrastructure and automotive sectors

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why is PVMA missing ‘U’?

1 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

2 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

WPP mandates four days per week in office

3 WPP mandates four days per week in office

India’s brew boom: How coffee brands are winning over young consumers

4 India’s brew boom: How coffee brands are winning over young consumers

Programmatic advertising’s power trio: AI, analytics, and privacy protection

5 Programmatic advertising’s power trio: AI, analytics, and privacy protection

GroupM axes global agency CEO roles in major centralisation push

6 GroupM axes global agency CEO roles in major centralisation push

Valentine's Day 2024: Brand work that caught our attention

7 Valentine's Day 2024: Brand work that caught our attention

WPP’s back-to-office push: Is India’s adland ready for reset?

8 WPP’s back-to-office push: Is India’s adland ready for reset?

South Indian films dominate box office in 2024: Ormax report

9 South Indian films dominate box office in 2024: Ormax report

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback