Interbrand has rolled out its sector-specific report for 2023, shedding light on the achievements of India's top brands.
The report casts a spotlight on brands operating within the technology, fast-moving consumer goods (FMCG), financial services, home building, and infrastructure, as well as the automotive sectors and their endevour in sustainability and innovation.
FMCG
According to the report, the FMCG sector leads with 25% CAGR growth in 2023. Godrej, Amul and Dabur are the top FMCG brands from the India Top Brands Report 2023.
In the FMCG sector, brands have harnessed their reputations to drive innovation, sustainability, and community well-being. Key players like Godrej Consumer Products, Amul, Dabur, Britannia, and Patanjali have placed a strong emphasis on delivering high-quality products, sustainability, community development, diversity, and minimising their environmental footprint while embracing modern solutions.
Technology
In the realm of technology, India's leading tech companies focussed on employee and employer branding, technology for social good, diversity (DEI), and environmental sustainability (ESG). The sector has grown 14% and TCS has topped the charts.
Auto
Within the automotive sector, the report highlights Maruti Suzuki's commitment to customer satisfaction and eco-friendly products which earned the brand a top position in the category. Mahindra's excellence in electric three-wheelers and SUVs with a sustainability focus, Bajaj Auto EVs, Tata Motors' dedication to electric mobility, Hero MotoCorp's innovations for sustainability, Royal Enfield's exploration of motorsports, TVS Motor's stylish product offerings, Ashok Leyland's promotion of sustainability, and Apollo Tyres' expansion of diversity and community initiatives, were also recognised.
Finance
In the financial services domain, HDFC was the leadomg brand follwed by LIC, SBI, ICICI, Axis, Kotak, Bank of Baroda, IndusInd, and Union Bank. The top brands are reported to be investing in digital solutions to enhance customer experiences which resulted in their top positions on the chart.
Digital avatars like SBI Yono and Kotak 811 offer seamless banking services alongside corporate social responsibility initiatives that center around community development, education, and environmental sustainability.
Home building
In the home building sector, Larsen & Toubro has directed its attention toward energy efficiency, sensor-based lighting, and rural empowerment which landed them the number one position.
Asian Paints merits recognition for its commitment to offering custom design services, waterproofing solutions, and sustainable offerings.
Ashish Mishra, CEO, Interbrand India and South Asia, said, "While the overall league table of most valuable Indian Brands, launched some weeks back, offers rich perspectives on how brands are driving value for businesses, the sectoral league tables offer a lot more contextual insight. There are some common themes and then some sector-specific ones. The common themes include brands leveraging their trust and meaning systems to transcend their traditional categories to broader Arenas. It is now more about categories within brands, not brands within categories. The other common areas of focus across sectors are tech-led transformations for the future, premiumisation, authenticity, experiential upgrades, internal culture-building, and environment and community consciousness."
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