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Driven by digital boom, Indian ad industry poised to hit Rs 1.2 trillion in 2024
The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.
India to be among fastest-growing ad markets in 2024: Magna forecast
India's +11.8% growth rate in media owners' advertising revenues in 2024 is expected to outpaced an upwardly revised global average of +10%, following a better-than-expected first half of the year.
Ad sales in India grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
Global advertising records 'highest growth rate ever' in 2021: Magna
A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
Digital ad growth will fall to single digits thanks to pandemic: Magna
And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.
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