magna

Jun 25, 2024

Driven by digital boom, Indian ad industry poised to hit Rs 1.2 trillion in 2024

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.

Jun 17, 2024

India to be among fastest-growing ad markets in 2024: Magna forecast

India's +11.8% growth rate in media owners' advertising revenues in 2024 is expected to outpaced an upwardly revised global average of +10%, following a better-than-expected first half of the year.

Dec 14, 2023

Ad sales in India grew by 11.8% in 2023: Magna

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024

Dec 06, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

Mar 25, 2020

Digital ad growth will fall to single digits thanks to pandemic: Magna

And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.