management
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Meta unveils AI-powered creator management tools
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
Dentsu Creative Webchutney appoints eight national creative directors
The agency restructures its top creative leadership while embracing a DIY approach to its business.
OrangeGlobal expands leadership team
OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.
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Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
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OpraahFx launches Creator Accelerator Program to give India’s creator economy a leg-up
Over 100 micro creators from diverse categories such as fashion, beauty, gaming, tech, fitness, travel, and food have joined the program.
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Burson makes a bright entry globally, reveals new products, services and academy
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.
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