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OpraahFx, an influencer marketing and talent management company in India, has launched the Creator Accelerator Program (CAP) to support the growth and monetisation of micro influencers. Conceived by OpraahFx founder Pranav Panpalia, CAP aims to identify and nurture micro creators by providing them with top-tier mentorship, creative support, and training in content optimisation and growth strategies.
More than 100 micro creators from diverse categories such as fashion, beauty, gaming, tech, fitness, travel, and food have joined the program and will benefit from close interaction with top influencers managed by OpraahFx. Calling these creators the future of India’s digital landscape, Panpalia said, "This initiative aims to fast-track their growth by offering targeted support and resources.”
According to a recent EY report, 47% of brands prefer to drive influencer campaigns with micro and nano influencers due to the lower cost per reach. This growing demand has created new opportunities for brands to engage with audiences more cost-effectively.
EY’s 'State of Influencer Marketing in India' report projects that the influencer economy will grow to INR 3,375 crore by 2026, with an annual growth rate of 18%. It highlights the significant role of these content creators in helping brands engage audiences and foster connections in India's competitive market.
However, marketers face challenges such as determining the ROI of influencer campaigns, building a loyal audience, and maintaining credibility in the fast-evolving digital landscape. This underscores the importance of strategic influencer partnerships for sustainable growth.
OpraahFx's CAP initiative seeks to bridge the gap between creators and brands, leveraging the support of top creators and their associations with leading brands in various sectors. It aims to help these creators thrive in the competitive influencer landscape and craft impactful campaigns that support brand goals.
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