mansi jain

Feb 27, 2024

24 hours with… Mansi Jain

Mansi Jain, senior vice president and general manager, Roposo, takes us through what a day in her life looks like

May 05, 2010

Crowdsourcing result: Lay's launches four consumer co-created flavours

The results for the 'Give Us Your Dillicious Flavour' that was launched in October 2009 by Frito Lay's have been declared. Four flavours have been shortlisted from around 1.3 million entries from consumers. Each of the entries that got shortlisted get Rs 5 lakh, for their ideas. Following a three month long campaign, the flavours shortlisted are: Cheesy Mexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chilly.