market research
Ipsos launches Creative|Spark AI in India
The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.
Kantar Group sells Kantar Media to HIG Capital
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
Towards ethical and responsible use of AI
Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.
Deepender Rana to lead Kantar South Asia, Preeti Reddy elevated
Rana was leading Kantar's Insights business in Greater China
Karvy Insights and Hindustan Unilever win big at the inaugural MRSI Golden Key awards
The awards were held in Mumbai in December 2019 and industry veteran Dorab Sopariwala was conferred with the lifetime achievement award
Opinion: The partial rebound
An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning
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