Ipsos launches Creative|Spark AI in India

The Paris-based global market research firm Ipsos has launched Creative|Spark AI, an ad evaluation solution to predict human reactions to linear, YouTube skippable, and social videos, providing actionable insights to advertisers within minutes.

“Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets. Given their significant spends on social media advertising, it helps advertisers evaluate their assets and identify areas for improvement, whether it’s one or hundreds of creatives in as little as 15 minutes,” said Shaun Dix, Ipsos’ global leader of creative excellence.

Powered by Ipsos Facto, the company’s secure Gen AI platform aims to help brands understand the likely human response to their advertising. Its AI advertising prediction model combines human intelligence with AI. Built on the foundation of Ipsos’ creative assessment solution, Creative|Spark, it incorporates the company’s validated creative database of the past five years and 18,000 human response cases.

Shalini Sinha, group service line leader—brand health tracking (BHT) and creative excellence, Ipsos India, said,“Creative Spark AI enhances our creative assessment capabilities, complementing our existing suite of solutions that help evaluate creatives across the creative journey. It offers an efficient and budget-friendly solution for evaluating ad effectiveness, making it advantageous for sectors that are yet to embrace creative assessment or are eager to gather insightful learnings.”

Creative|Spark AI is available in India along with 23 more markets in the world. In the five APAC markets of Australia, India, Japan, South Korea, and Vietnam, the solution is available as a self-service option on Ipsos’s digital platform or through full service support from Ipsos’s creative excellence teams. Ipsos will make the solution available in more markets in the world during 2025. The market research firm currently operates in 90 markets worldwide.

According to Shrutika More, country service line leader, creative excellence, Ipsos India, who also leads Creative|Spark AI for India, Creative Spark AI provides actionable and accurate predictive insights on ad success. “Providing results in under 15 minutes at a fraction of the cost of consumer surveys, Creative Spark AI empowers Indian marketers to optimise ad testing budgets, increase campaign ROI, and deliver results at speed and scale,” More said.