marketers

Feb 26, 2025

A marketer at the Maha Kumbh: Faith, footfall, and brand lessons from Earth’s grandest gathering

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

Jan 08, 2025

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.

Dec 16, 2024

AI in digital ads: Silent partner, not sole pilot

Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.

Sep 25, 2024

The CMO’s MO: The digital frontier; that's where innovation meets consumer connection—Snehil Gautam

The chief growth and marketing officer at Housing.com, Makaan and PropTiger.com, offers insights into the ever-evolving online world, increasing scope of AI in branding and marketing operations, and the changing consumer preferences.

Sep 12, 2024

71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it

A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.

Aug 14, 2024

Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report

As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.