marketers
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
The CMO’s MO: The digital frontier; that's where innovation meets consumer connection—Snehil Gautam
The chief growth and marketing officer at Housing.com, Makaan and PropTiger.com, offers insights into the ever-evolving online world, increasing scope of AI in branding and marketing operations, and the changing consumer preferences.
71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report
As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.
The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs
The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows.
How marketers can leverage the ‘Shop Now’ psychology to drive more sales
The immediacy communicated by infographics, videos, and enhanced materials drives purchases to engage shoppers, and is a gold mine for marketers.
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