Advertising Media PR Marketing Digital Opinion
Ashish Bhushan
Feb 26, 2025

A marketer at the Maha Kumbh: Faith, footfall, and brand lessons from Earth’s grandest gathering

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

Maha Kumbh is a complex, deeply spiritual experience, and for brands to make an impact, they must align with its ethos, not disrupt it. Image by Rajesh Balouria from Pixabay.

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