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Tinder's Sean Rad: there is no question, we invented swiping
Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged
What marketers can learn from Kim Kardashian (there are some learnings, honest)
Kim K proves anything it’s that fame isn’t about offering something different, it’s about surfing a cultural tide, doing it in a way that’s bigger and better, and communicating it in a way that’s different, says the author
Measuring ourselves to mediocrity
Coca-Cola president argues brands and agencies must bridge the gap between creativity and effectiveness - a gap widened by marketing testing and measurement tools
Stumbling blocks: how Lego almost failed to build a brand
With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding
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