Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged
After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy
Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected social media fame?