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Goafest, Day Two: Mindshare's Byfield: "Invest money, understand Blur"

“This is the first time I have given a presentation with sand in my shoes,” said Sheila Byfield, global director,Insights, Mindshare. It is probably another insight into the fast pace with which the world is changing and creatinga ‘Big Blur’ in the marketplace, a subject that formed the backbone of Byfield’s presentation on the 2nd day of theGoaFest.“With the intense fragmentation of media and availability of many more ways to spend and save time, the traditional