mars
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Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.
WPP's MediaCom and Essence team up to retain hold on Mars global media
Appointment extends Mars' WPP relationship to include Essence
Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
Brands and businesses are donating space on corporate HQs to carry giant sticky notes
Mars named 2021 Spikes Asia Advertiser of the Year
The award recognises the brand for outstanding creative excellence across the Asia-Pacific region
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