martin sorrell
Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
Monks’ capabilities will sit in new marketing and technology services groups.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
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Veteran Matthew Godfrey returns to advertising with MediaMonks
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world
Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’
WPP's CEO talks to Campaign after Q3 revenue decline
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