martin sorrell
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
Monks’ capabilities will sit in new marketing and technology services groups.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
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Veteran Matthew Godfrey returns to advertising with MediaMonks
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world
Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’
WPP's CEO talks to Campaign after Q3 revenue decline
Global agency chiefs explain India's strategic importance
EXCLUSIVE: Hiroshi Igarashi, Jane Lin-Baden, John Wren, Mark Read, Martin Sorrell, Philippe Krakowsky, and Yannick Bollore describe the role their Indian operations play and why the market is increasingly critical to success
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