mattel

Aug 14, 2024

Kinder to launch Indian-flavoured treats to entice young adult consumers

Amedeo Aragona, regional marketing head—Indian subcontinent at Kinder Brands tells Campaign that the Italian confectionary brand wants to capture this buyer cohort in what is now its largest market globally.

Jun 10, 2024

Cannes Lions honours Mattel chairman and CEO Ynon Kreiz with ‘Entertainment person of the year’ award

Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners.

Jul 30, 2019

Mattel’s media mandate goes to Lodestar UM

The account will be managed by the agency's Mumbai office

Jan 09, 2019

Opinion: Barbie turns 60! A great lesson in gender evolution

The author traces the evolution of Barbie

Apr 20, 2012

D&AD 2012: Mudra Delhi bags In-Book award

“Flipped city” for Philips is the only India entry awarded

Aug 25, 2009

Law & Kenneth hires Neeraja Kale as senior VP

Law & Kenneth has roped in Neeraja Kale (pictured) as senior vice president.Kale was formerly business head at Marching Ants. At Law & Kenneth, she will report to Anil S Nair, CEO and managing partner. Her mandate will be to build key businesses such as ITC and spearhead new business development for the agency.