max fashion

2 days ago

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

Sep 19, 2024

Max Fashion targets urban Gen Zs with actor Alaya F

The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.

Mar 09, 2020

MMGB: Holi 2020 ads

Campaign India picks a few ad campaigns rolled out for the festival of colours, and wishes its readers a safe and colourful Holi

Oct 11, 2019

Max Fashion shows sweet Diwali exchanges

Watch the films conceptualised by Wunderman Thompson here