measurement
IAS opens office in Mumbai; its third in India
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
IAS partners with Pinterest, Reddit to provide AI-driven brand safety measurement
The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.
Media Review 2016: 'If not single-source metric, let's have a single view of the truth': Shashi Sinha
IPG Mediabrands’ Sinha and Jonah Goodhart of Moat took stage to talk about growing AdEx with measurement.
TV measurement: Advertisers cancel ROs to channels that moved to monthly data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
AAAI, ISA urge broadcasters to stick with TAM ratings
Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association
Facebook launches ROI tool to measure conversions
Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent
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