IAS opens office in Mumbai; its third in India

The New York-headquartered media measurement and optimisation platform provider Integral Ad Science (IAS) has expanded its India presence by opening its office in Mumbai—its third office in the country. Its other two offices are located in Delhi and Pune.

IAS platform provides actionable data to global advertisers, publishers, and media platforms. This data allows businesses to ensure that ads are seen by real people in safe and suitable environments. This, in turn, helps improve return on ad spends (ROAS) for advertisers and yield for publishers.

Stating that IAS will continue to build relationships with brands in India and APAC, helping advertisers improve their digital ad campaigns,  Laura Quigley, senior vice president of APAC for IAS, said, “The distinct needs of our customers in the APAC region demand localised solutions and a leadership team with deep market knowledge and expertise.”

IAS expects to see a boom in India’s digital economy within the next few years. India is expected to be a $1 trillion (INR 85.74 lakh crores, approximately) digital economy by 2028, according to a September 2024 report by Ask Capital. This growth, the report says, is fuelled by the internet, 4G and 5G services, and digitalisation.

In addition, India’s digital advertising industry is expected to touch INR 69,856 crores (US$8.15 billion) by the end of 2026, growing at a rate of 19.09% rate from its estimated size of INR 59,200 crores ($6.91 billion) in 2025, as per a recently released report by Dentsu. As a result, brand marketers are increasingly looking to unlock the potential of digital advertising in India and connect with audiences in this key growth market.

Last year, IAS announced a series of market expansions in APAC including in China, Hong Kong, Taiwan, Thailand, and Vietnam, along with senior leadership appointments. IAS’s APAC in-market operations include markets such as Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam.

Abhishek Pujar, promoted to commercial lead, will head the team in Mumbai, reporting to the India country head Saurabh Khattar. Pujar joined IAS in 2022 as a sales manager and has over a decade of experience in the digital advertising industry. Before joining IAS, he worked in companies such as InMobi and Zomato.

“Brands in India are investing significantly across digital media, and there is a growing adoption of measurement and optimisation solutions for driving campaign success,” said Abhishek Pujar, commercial lead – Mumbai, IAS.

“Our presence in Mumbai will allow us to more effectively support our customers, address local market demands, and strengthen business outcomes,” added Saurabh Khattar, country head for India.