mec
In this era of AI, media agency professionals need to upskill: Ajay Gupte, Wavemaker
The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...
Essence opens four new APAC offices
WPP agency extends its regional footprint in Australia, India and Indonesia.
Roopam Garg joins dentsu X as chief client officer
Moves from MEC where he was head national new business development and GM-North
WPP unveils Wavemaker as name of merged MEC-Maxus agency
Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree
'NewCo' will scrap regional offices: Castree
Ajit Varghese, Maxus' APAC CEO gets a new global role in London; new GroupM company name will not begin with ‘M’
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