media spikes
"Creativity should always carry an element of effectiveness:" Desmond
In a special series on Spikes Asia 2009, Campaign India brings you a series of interviews with jury heads of each of the categories: Craft; Design; Media; TV/ cinema, print, outdoor and radio; Digital, Direct and Sales and Integrated. Last week, we interviewed Piyush Pandey, head of the Craft jury at Spikes Asia this year. Today, Campaign India brings you an interview with Laura Desmond, CEO, Starcom MediaVest Group (pictured), who is chairing this year’s Spikes Asia Media jury.
At Media Spikes: Need Indian advertising be understood globally?
It’s ironic that at an Asia Pacific forum, when Indian ads are being screened, one gets the notion that even at the regional level, no one really gets the Indian point of view. You would expect that Asia in spite of its cultural diversity, would have some commonality in thought or consumer insights that would crack the code. Instead, what one sees are largely blank faces. With some exceptions, of course. As Santosh Desai, MD and CEO, Future Brands, pointed out, perhaps that’s not such a bad thing.
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