"Creativity should always carry an element of effectiveness:" Desmond

In a special series on Spikes Asia 2009, Campaign India brings you a series of interviews with jury heads of each of the categories: Craft; Design; Media; TV/ cinema, print, outdoor and radio; Digital, Direct and Sales and Integrated. Last week, we interviewed Piyush Pandey, head of the Craft jury at Spikes Asia this year. Today, Campaign India brings you an interview with Laura Desmond, CEO, Starcom MediaVest Group (pictured), who is chairing this year’s Spikes Asia Media jury.