media transparency
Mar 24, 2025
Scaling smarter: Reinventing commerce media strategy for lasting impact
In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.
Mar 28, 2019
Media360 India: The increasing cry for media transparency
Panelists from CNN, Google, GroupM and Hotstar discuss ad fraud, fake news, viewability and more...
Apr 24, 2017
How to get better control over your media spends
Here are eight hot tips on how advertisers can ensure that their media spends are being used wisely
Apr 20, 2017
'Leading Indian advertisers shared their growing concern on media transparency': Stephen Broderick
'Clients are eager to know more about the black box of media trading incentives,' says the CEO and managing partner of Firm Decisions Global
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
