mens grooming
Jan 10, 2025
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.
May 14, 2024
Behind the brand: Unpacking Bohem’s approach to men's grooming in India
With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's Consumer Products Division CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
