Marketing
Preeti Hoon
May 14, 2024

Behind the brand: Unpacking Bohem’s approach to men's grooming in India

With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's Consumer Products Division CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.

Photo: Bohem (used with permission)

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