mercedes benz
Sustainability for us is not just a buzzword, it’s a full-time commitment: Santosh Iyer
The MD and CEO of Mercedes-Benz India says that the company is witnessing growing adoption of EVs, and the change is being driven by the youth
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Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024
Santosh Iyer, VP – sales and marketing, Mercedes-Benz India, discusses the launch of the ‘are you AMG-ready’ campaign in the country, why it's making television-like spending on Instagram, sales projections for the year, the brand’s new retail model and more…
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign
Is India’s luxury surge mirroring China’s?
India has a fast-growing elite and aspirational classes — and their insatiable appetite for luxury reminds global brands of China
Mercedes-Benz India revamps sales and marketing role
Pradeep Srinivas will succeed Amit Thete for marketing and customer journey function
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