Staff
May 13, 2021

Mercedes-Benz India revamps sales and marketing role

Pradeep Srinivas will succeed Amit Thete for marketing and customer journey function

Pradeep Srinivas (left), Amit Thete
Pradeep Srinivas (left), Amit Thete
German luxury carmaker Mercedes-Benz India has announced organisational change in its sales and marketing function effective from 17 May. Pradeep Srinivas will succeed Amit Thete in the role of marketing and customer journey function.
 
Thete will move on to head the sales operations function for the OEM.
 
Srinivas was responsible for e-commerce, data management and systems function in Mercedes-Benz India and has played a key role in setting up the e-commerce business in October 2019 and its subsequent mainstreaming in the company’s sales process.
 
Santosh Iyer, VP – sales and marketing, Mercedes-Benz India, said, “Amit has played an important role in showcasing the brand’s transition into modern luxury by executing some of the best campaigns, product launches and also by curating highly successful experiential events like Mercedes Trophy and Luxe Drive. He now moves into another crucial function of sales operations that is integral to the overall sales division. We are equally excited to welcome Pradeep into the pure Marketing function after successfully setting up the e-commerce business and data management for the brand. With his strong domain expertise in data analytics and customer journey mapping, we are confident Pradeep will play a crucial role in managing the upcoming transition foreseen in the marketing function.”
 
“Providing new challenges and opportunities has been an enriching experience for our talents leading to their professional progress and higher contribution. Such transitions are also necessary for the organisation to encourage innovation and drive efficiency. We wish both our executives the very best for their new roles and responsibilities,” added Iyer.
 
(This article first appeared on autocarpro.in)
Source:
Campaign India

Related Articles

Just Published

17 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

18 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

21 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.