mergers and acquisitions
How big can big get?
Animal’s senior partner opines that the Omnicom-IPG merger pressures independents to double down on creativity, offering a unique edge against automated mega-agency dominance.
Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
Reliance-Disney merger creates a $8.5 billion media giant
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
AT&T's Warner Media and Discovery to merge
AT&T to receive US$ 43 billion and stock representing 71% of the company
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26
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