metaverse
Hyped but hindered: Marketing moves that failed to deliver in 2024
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
Can Meta ever match the heights of its Facebook heyday?
BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?
Subbu's blog: The verse of reality and the reality of verse
In this piece, the co-authors explore a few possibilities the metaverse provides
Where is the ‘mouse’ of the gaming industry moving?
Experts speak about the factors that can overturn the trivial perception of the gaming industry, the impact of the Metaverse on it and the industry’s way ahead
Cannes Lions 2022: The Metaverse is a very sexy, but much-hyped area to be in – Sir Martin Sorrell
Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy
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