mindshare
UltraTech's latest campaign cements trust with technology
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
Unilever announces result of global media review with six rivals sharing duties
South Asian countries including India, Bangladesh, Sri Lanka, and Pakistan remain with incumbents Mindshare.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Ogilvy and Moonshot shine at ninth IndIAA Awards
EssenceMediacom and Wavemaker won three trophies each; while Havas Media, Madison Media, Mindshare and IPG Mediabrands took home two each.
Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years
The agency also bagged the Grand Emvie for Mondelēz India Foods, while Mondelēz itself was bestowed the 'Best Media Client of the Year' accolade
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
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