mindshare
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
UltraTech's latest campaign cements trust with technology
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
Unilever announces result of global media review with six rivals sharing duties
South Asian countries including India, Bangladesh, Sri Lanka, and Pakistan remain with incumbents Mindshare.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
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