moment

Sep 19, 2024

The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building

The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.

May 29, 2024

In a Blinkit: A viral tweet turned marketing magic

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.