monetisation opportunities

Mar 26, 2025

Snapchat unveils Gen Z-targeted multi-city campaign

Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.

Dec 05, 2024

Does X have the 'X-factor' to appeal to Indian influencers and brands?

Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.