Marketing In-Depth
Little Yadav
Dec 05, 2024

Does X have the 'X-factor' to appeal to Indian influencers and brands?

Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.

X's volatile policies hinder influencers from adopting sustainable, long-term strategies effectively.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Snapchat unveils Gen Z-targeted multi-city campaign
Marketing
Mar 26, 2025
Campaign India Team

Snapchat unveils Gen Z-targeted multi-city campaign

India isn’t just consuming influence; it is exporting it
Media
Jun 02, 2025
Rahat S Khan

India isn’t just consuming influence; it is ...

Content creators need to do their due diligence on brand safety: ASCI panel
Digital
Mar 01, 2023
Noel D'souza

Content creators need to do their due diligence on ...

JioStar launches influencer marketing platform JioStarverse
Advertising
May 07, 2025
Campaign India Team

JioStar launches influencer marketing platform ...

Just Published

Jaguar Land Rover axes chief creative officer
Media
10 hours ago
Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

Global adspend to hit $1 trillion in 2026 as APAC leads charge
Research and Rankings
11 hours ago
Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Nova Dairy’s winter initiative promotes daily ghee consumption
Advertising
13 hours ago
Campaign India Team

Nova Dairy’s winter initiative promotes daily ghee ...

The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.

Nick Jonas and Priyanka Chopra Jonas unveil India’s #TheBeyondType campaign
Advertising
13 hours ago
Campaign India Team

Nick Jonas and Priyanka Chopra Jonas unveil India’s ...

The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.