Marketing In-Depth
Little Yadav
Dec 05, 2024

Does X have the 'X-factor' to appeal to Indian influencers and brands?

Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.

X's volatile policies hinder influencers from adopting sustainable, long-term strategies effectively.

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