naked
Unilever's pledge is just the beginning
The key is to normalise inclusivity in everyday contexts, contends the author
Drive action before emotional connection: Adam Ferrier
Creativity left on its own equals risk, reasoned the head of behavioural science at Naked Communications
All about Goafest 2010 keynote speakers
Goafest has announced a list of eight international keynote speakers who have confirmed their participation for the 2010 edition of the festival which kicks off on 9th April.The latest additions to the list are Will Collin (pictured above, right), partner and co-founder, Naked Communications; Patrick Liotard-Vogt, chairman, ASW.com; Eric Ashok Ledergerber, founder, hub.in|dia, Rob Hummel (pictured above, left), CEO, Prime Focus - North America, Michael Constantine (pictured above, right), director-global marketing, Prime Focus.
Breaking news: Gitanjali Sriram to head Naked India
UK-based Naked Communications has appointed Gitanjali Sriram (pictured) to head its India operations. Sriram joins from Lowe Lintas where she was director, channel planning.
Cannes Lions Day Three: Senthil Kumar’s blog
Managed to wake up early and undress for some stimulating conversation between 04 rockstars whose careers have switched from advertising to marketing.Here's how the seminar panned out. Not everything was new but there was quite a lot of stripping down to engage the average consumer with content and communities that are created by the consumers.Hope you guys find something that stimulates you to step into the shoes of the consumer like Nike and become part of their journey called real life.---------------------------
“No change in our India plans”
Given the changes in the economic environment, Campaign India was curious to find out if two international players, who had announced their intent to enter the Indian market, were still considering doing so. In an exclusive conversation with Campaign India, Naked Communications’ Jon Wilkins feels the situation plays well to the Naked model. Considering the changes in the economic environment, are your India plans still on track? Is there any re-thinking or postponement?
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