Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Given the changes in the economic environment, Campaign India was curious to find out if two international players, who had announced their intent to enter the Indian market, were still considering doing so. In an exclusive conversation with Campaign India, Naked Communications’ Jon Wilkins feels the situation plays well to the Naked model. Considering the changes in the economic environment, are your India plans still on track? Is there any re-thinking or postponement?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.