navonil chatterjee
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Mar 24, 2025
Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Aug 25, 2021
Rahul Vaidya joins Rediffusion as business lead
Moves after an entrepreneurial stint as founder of Abstraction Advertising Services
Jul 06, 2021
Rediffusion appoints Vivek Bahl as digital lead for North and East India
Moves from Havas Group
Jan 07, 2021
What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
Jan 21, 2020
Rediffusion elevates Kalyani Srivastava as EVP and head of Mumbai
She was previously representing the chairman's office at the agency
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