nielsen
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets
Nielsen's Robert Gilby is Dentsu International's new APAC CEO
After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets
APAC marketers most likely to reinvest their revenue into media spend, study reveals
TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world
.png&h=268&w=401&q=100&v=20170226&c=1)
Nielsen launches Nielsen Identity System in India
Advertisers and publishers will be able to measure the reach and frequency of their audiences to get to true people-based metrics when a digital ad is viewed
India: Sky-high shopping confidence but a slowdown in FMCG
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"
The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
